Alejandro Arce

Welcome!

Well folks, it doesn't get any better than this.

links you should click on:

I don't know why exactly you're here. But I'll tell you a little about myself: Here
- Born in El Salvador during the civil war of the '80s. Learned to dance and poke fun from my family.
- Immigrated to Canada with my mother in 1992. Landed in Moose Jaw, Saskatchewan — learned English and the way of the Canadian cowboy.
- High school in Ottawa. Underrated city, by the way.
- Moved to Montreal the same day 9/11 happened. We all remember where we were that day.
- Started my career selling on the phone. Switched to marketing the day I realized I could reach thousands of people in the time it took to make 7 real phone calls.
- Became a Google Ads pro and started an agency. It bought me the digital nomad life — six years living across Asia and South America.
- 2016, Colombia: I met a family that owned a clothing factory and wanted to sell it. I offered to buy it if people wanted the athleisure they made.
- So I came to Vancouver (where I live today) to sell the clothes and take on Lululemon.
- Turns out clothing is a tough business. After spending thousands, I liquidated the last of my inventory and looked for what was next.
- Canada had an emerging industry about to go through legalization. I joined a couple of founders to launch a tech company that serviced it. That business sold.
- Then I started a yoga app with a partner. It caught tailwind as Covid closed every in-person studio and the app grew to thousands of users. My partner eventually bought my shares.
- Since then I've had a baby (6 years old today) and became a marketing & AI consultant to local and health & wellness companies.
- I'm currently excited about longevity — and I'll announce a new project… soon.
How I can help you (Maybe)
Live projects: Portfolio
Thinking in Public
Find your next marketing job: Here

OK, well that's all for now…