I was born in El Salvador, during the civil war of the 1980’s and have grown up in Canada since the 90’s.

I started my business career in sales. Once I burnt out on cold calls, I learned digital marketing to facilitate lead generation for myself (there’s gotta be a better way…). This skill led to provide lead generation as a service and build a successful marketing agency, which I ran for 7 years.

In recent years, I’ve been focused on building my own projects, mostly in the health and wellness industry. I’ve had 2 exits. I was part of the Viva La Familia team, developing innovative yoga applications (luckily we launched before covid and caught some tailwinds), and previously worked with a team that created a POS system for cannabis shops at the time of legalization of cannabis in Canada.

Today, I run an accountability service for high achievers. called RemindMe as well as our supplement store

On my free time (Is that a thing??) outside of being a dad to my 4 year old, I’m a Spanish tutor, fitness trainer, NBA nerd, beach chaser, city biker, aspiring cook, and business geek.

If you’re here is because you looked me up, so lets connect on LinkedIn or insta (relative to what you want) and exchange the story, whats interesting in your world?