I was born in El Salvador, during the civil war of the 1980’s and have grown up in Canada since the 90’s.

My business career started in sales. And once I burnt out on making cold calls, I learned digital marketing to facilitate lead generation for myself (there’s gotta be a better way…). This skill led to provide lead generation as a service and build a successful marketing agency, which I ran for 7 years.

In recent years, I’ve been focused on my own projects, mostly in the health and wellness industry. I’ve had 2 exits. I was part of the Viva La Familia team, developing innovative yoga applications (luckily we launched before covid and caught some tailwinds), and previously worked with a team that created a POS system for cannabis shops at the time of legalization of cannabis in Canada.

My current creative projects are

• An accountability service for high achievers. called RemindMe

• A natural products supplement store called FitBodega

• I also created my own Oracle Deck which will ship out later 2025

On my free time (Is that a thing??) outside of being a dad to my 4 year old, I’m a Spanish tutor, fitness trainer, NBA nerd, beach chaser, city biker, aspiring cook, and business geek.

Lets connect on LinkedIn and find ways to elevate each other!