Thinking in Public
Can I sell Alejandro Shares? What's a creative way to accrue cash? A walking billboard?
Here are a few ways, starting with the offer.
I'll wear your company name for $25 a day.
A share in a person. Real shares need a lawyer, so for now this one stays a question.
$1 a ticket could get you me wearing your t-shirt.
Carry a company's tote around town for the day. A tote bag is an identity presentation.
One company's sticker on my laptop, in every coffee shop I work from.
In early 2005, a 20-year-old named Andrew Fischer auctioned his forehead on eBay. SnoreStop won with a $37,375 bid to display its logo as a temporary tattoo for 30 days. The same year, a start-up called Headvertise paid students up to $150 a week to wear a temporary logo tattoo. Both are in this history of forehead advertising.
Picture a coffee shop thinking about paying $25 for a day. It wants to know where I will be, for how long and how many people will see the name. It also wants proof that the day happened. A photo with the logo visible works for that.
Start with the cheapest tile on the list: a sticker. One company, one laptop, a month of coffee shops.