Alejandro Arce — home alejandroarce.com

Thinking in Public

A list of things that pop in my mind. —

A doctor smiling in a consultation room
No. 11 · Business

I researched the women's menopause market — this is what I learned

A client lost a good employee to "mental health issues" that turned out to be menopause. I went down the rabbit hole and came back with three business ideas — they're yours to take.

A wall of records in a record shop
No. 10 · Culture

The future is all about taste

What you see daily shapes you — and you get to shape yourself by your taste. When music is AI-generated, I won't follow an artist, I'll follow someone's Spotify taste. Curate your feed on purpose.

A creator filming content on a phone
No. 09 · Marketing

Companies hiring marketers are basically looking for content creators

Marketing today is brand, content and ads. Brand is already live, ads are mostly AI work — content is the job. The younger marketers who grew up in the apps have the advantage.

A shopper paying with a phone at a checkout terminal
No. 08 · Commerce

So, how much are shops making inside ChatGPT?

Etsy's stock jumped 16% the day the Buy button launched. Six months later OpenAI killed it. Where the real money for shops actually is.

Mock job-hunting machine dashboard showing source chips flowing into a match-score table
No. 07 · Jobs

We built a job-hunting machine

A client couldn't keep up with applications, so we automated the hunt — a scraper pulls Vancouver marketing roles from 8 sources, and an AI engine scores the match.

Stock chart curving upward on a trading screen
No. 06 · Investing

My personal investing update machine

I wanted a daily update on the companies I'm watching — price, sentiment, top news, and a running $100/week portfolio simulation. So I built one.

Carhartt overalls sign hanging in a closet
No. 05 · Style

Workwear is in — or maybe I'm just late to it

Every eighteen months someone announces workwear is having a moment. It's been having one since 1943 — and the resale market tells the real story.

A wood-paneled running store with singlets on wooden hangers
No. 04 · Retail

Running, Training & Hyrox are becoming so trendy, that the stores need to upscale

Hyrox sells out arenas and run clubs have waitlists — but the stores still look like warehouses. Think mahogany shelves, gold structures, the Ralph Lauren type stores.

Oversized white tee with Adore print across the back
No. 03 · Style

I'm really into the oversized era

And I'm sad that it's coming to an end. A short history of the big fit, five reasons it stuck, and the pendulum already swinging back.

A single pack of wolves and lions marching together through the snow
No. 02 · People

You really are the average of the people, ideas and environments you spend your time with

Two parallel roads, four forks, same 24 hours. The road you pick creates your reality — and who you become.

San Salvador at dusk with its volcano rising behind the city
No. 01 · Travel

Why you should visit El Salvador!

The culture. The beach. The volcanoes. The food. And of course — the people.