Alejandro Arce — home Thinking in Public
No. 85 · Business

Founders don't fear AI

Line illustration: a figure standing at the edge of a cliff, pointing forward at a distant horizon dotted with small flags.

Founders don't fear AI, because founders don't have jobs. A job is one function, done the same way, for someone else. A founder's job is to find problems and fix them for society, and there's always another problem to fix.

Founders build products, serve markets, and support customers. Any AI that shows up works alongside that.

AI is a limiter. It runs on rules, so it doesn't innovate. You innovate. Look, innovate, then automate.

The tool

AI

Runs on rules. Wants nothing. Waits for the next prompt.
The job

The founder

Wants everything. Finds the next problem before anyone else names it, and goes and fixes it.

The gap is the game

The people who won't get eaten by this moment are the ones who stayed hard to replace. They kept the parts of thinking that make the tools worth using.

Look, innovate, automate

Picture a founder who runs a small online shop. She notices that customers keep asking the same three questions before they buy. That is the look. She rewrites the product pages so the answers come first. That is the innovation, because no rule told her to do it. Then she sets up an AI to answer the same questions when they still arrive. That is the automation.

The tool did the repeated part. She found the problem, decided on the fix and checked the result.

What to do this week

Write down the three tasks you repeat most often. Pick the one that needs the fewest decisions and try an AI tool on it. Keep for yourself the part where you find the next problem. That part is your job as a founder.

AI wants nothing. You want everything.

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