Alejandro Arce — home Thinking in Public
No. 28 · Sales

Speed to quote is a closing opportunity

Line illustration: a paper airplane racing ahead of a snail on the same line.

If it takes you two weeks to get a client a quote, and your competitor gets theirs in two hours, you're going to lose more deals than your price alone can explain.

Old-school businesses still run on “this is how we've always done it.” The businesses introducing AI into their workflows are getting in front of clients while the deal is still hot.

The buyer's energy is highest the day they asked. They're comparing, they're motivated, the problem is fresh in their head. Every day you make them wait is a day a competitor can walk in and fill the silence with their own number.

The first decent quote in the inbox frames the whole deal. Everyone after it is negotiating against a price that's already on the table.

Slow

The 2-week quote

  • Buyer's already talked to two competitors
  • The ask has gone cold
  • You're negotiating against someone else's number
You showed up to a decision that already got made.
Fast

The 2-hour quote

  • Buyer's energy is still hot
  • Your price is the anchor
  • Everyone after you reacts to you
Speed is a feature. Price it like one.

The gap — same quote, different day, different outcome

Speed to quote is a closing opportunity — if you take two hours to get your client a quote instead of two weeks, you're more likely to close than your competitors, before either of you has said a word about price.

Fast beats perfect. Send the quote today.

If you'd like to learn how we can automate your proposal process, book a call with me — I'll walk you through it.

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