Thinking in Public
The way I use my laptop becomes something you can pay for. A membership to my playbook: the marketing calls I make, the automations I build, the way I close. A version of me runs inside your business, on call, doing the work without ever walking into the room.
This is already the shape of things. Elon has a way of managing. Jobs had a way of deciding what ships. Benioff has a way of selling. Each one turns into a hireable role, one you subscribe to.
Marketer and automator. Runs my playbook inside your business as a monthly membership.
Fast, cuts what doesn't work, keeps the team small and the output large.
The call on what ships and what dies, made for you every time.
The pitch that never gets tired and the follow-up that never drops.
Each one is a specialist you rent by the month. Stack a few of them and you've built a team inside your own infrastructure: no payroll, no onboarding, no meeting to schedule it.
I think this is where the next wave of "software" comes from: a person you subscribe to.