Thinking in Public
Has anyone tried selling Sacred Water? We have Liquid Death. Why isn't there a drinkable product that is blessed by a priest, and that's what you drink?
Here's a sketch of the product.
The name. Plain, a little funny, and it says what the water is for.
A priest, named on every can, with the batch number and the date of the blessing.
Gas stations, gyms, and the cooler at the back of the church hall.
Liquid Death sells water with a loud brand. Sacred Water borrows the idea: a bold can and one serious promise.
Water, blessed. Drink up.
Liquid Death is canned water. Mike Cessario founded it in December 2018, and it sells on a loud, heavy metal look and the line "murder your thirst". The company raised money at a $1.4 billion valuation in March 2024. The water inside is the same as any other water. The brand does the work.
That is the opening I see. If a can of water can carry a story, a blessing can be a story too. The test is cheap: make one batch, name the priest on the can, and see who buys it.
Holy water is water blessed by a member of the clergy, and Catholics use it as a sacramental. Other traditions have their own. Zamzam water, from a spring near the Kaaba in Mecca, is considered holy in Islam. Sikh pilgrims take home water from the sacred pool at Harmandir Sahib. Water from the Ganges is thought in Hinduism to purify the soul.
At Lourdes, some Catholics believe the spring water has healing properties, and an estimated 200 million people have visited the shrine since 1860. People have valued blessed water for a long time. A can is a new way to carry it.
A blessing is a religious act, so I would ask the priest first and name the church on the can. I would sell the blessing and make no health promises.
I'd drink it.