Thinking in Public
Marketing, AI implementation, directories. At the core: getting content out.
I do a lot of things. Marketing, AI implementation, directories, a journaling bot. The thing I do most, week after week, is content distribution. I am becoming proficient at it.
These are the numbers from my own projects. No client work. Every piece below comes from a process I automated and a schedule that runs without me.
| Per week | This weekSep 9 to 16, 2026 | At the peakJune to July 2026 |
|---|---|---|
| Blog posts | 23 | 49 |
| Thinking in Public posts | 7 | — |
| Daily readings and market snapshots | 14 | 14 |
| Emails sent to lists | 20 | 7 |
| Social posts | 34 | 80 |
| Social posts, counting every platform copy | 105 | 300+ |
| Pieces of content | ~100 | ~140 |
| With every platform copy | ~170 | ~400 |
The machine — one plan in, every channel out
What each project says, how often, in what format. One offer per project. The plan decides the volume before any tool does.
Where each piece lands: which site, which platforms, which email list, at what hour. Every path gets written down before it gets built.
The crons, the image routes, the captions, the fan-out to every platform. I direct, it ships.
Health checks every morning, a growth report every Monday, and I read what went out. What stops working gets fixed or cut.
Content plan, distribution paths, the automation that runs them, and the checks that keep them honest.
Book the AI Audit