Thinking in Public
Here's a term I've been using: the off-world. The people going off technology, off the feed, off social media. Every year the group gets bigger — I did my own version of this when I deleted the internet.
Which raises a business question nobody's answering yet: when attention leaves the feed, where does the money go?
The shift — from paying for a feed to paying for a room
People off the feed still need things to do. If anything it gets more urgent, because the feed used to fill that hour and now it doesn't. Events, activities, a reason to leave the house and be around other people.
And brands still need to reach people. They just can't do it with an ad anymore, because the off-world isn't looking at ads. The money moves. It moves toward whoever can put a brand in front of a room that showed up on its own.
That's the opening. Be the one who does the leg work — book the venue, fill the room, run the club — and let brands pay to be part of something people actually chose to attend.
Go!