Alejandro Arce — home Thinking in Public
No. 142 · Projects

Episode one

Line illustration: a long row of closed doors with one open at the end, and a small lamp on the floor lighting the way in.

Everything I've done in the last five years has been wrong. The only thing that's actually been interesting about it is the story. The story of all the projects I've launched.

Watch the reel on YouTube

So I'm taking a step back from launching new things and trying different things. I'm taking a minute to align, so that I can start to tell the story. What's interesting here?

I think people connect with the story. I like to connect with you and learn how I could be of better value to society, so that my next project is built on what you need, as opposed to the next thing I think will be profitable.

So is this episode one? I guess this is episode one.

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Start with the story.

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