Alejandro Arce — home Thinking in Public
No. 111 · Business

Sell the sign as a service

Line illustration: a yard sign on a stake beside a pressure washer wand and a bucket.

Here's a business idea. A local who runs a pressure washing business adds signs to what they sell. They put the signs up, they take them down, and they sell that as a service.

The customer has one person to call and the signs are handled. The pressure washer already has customers and already shows up at their properties.

The move: offer it to a local with a pressure washing business and let them run it.

How it would run

Picture a pressure washer with 200 customers. Many of them are realtors, landlords and small shops that need yard signs for open houses, sales and events. Today each one hires a sign printer, then puts the signs up and takes them down on their own.

The pressure washer is already driving to those properties. Adding the signs is one more stop on a route that exists, and the customer pays for the whole job with one call. I would pitch it as a package: wash on Monday, sign up on Tuesday, sign down when the event ends.

Check the rules first

Cities set rules on where signs can go, how long they can stay and who can put them up. Before the first job, call the sign office at the city and ask what applies to a sign on a private lawn and what applies to a sign on public land. Write the answers down and give them to each customer.

The cheapest first test

Ask five existing customers who use signs if they would pay for the whole job. Quote one price for putting up and taking down. Do one weekend of jobs and count them. If three of five say yes, there is a service. If none do, the washer lost a weekend and kept the customers.

Sell the sign as a service.

More Thinking in Public