Thinking in Public
AI content is about to bury the internet past the point anyone can sort it by hand. Search, feeds, results: all of it filled with more than any person can filter on their own.
So we'll pay for a filter: a subscription that already knows what we like, hands us that, and skips the rest. The winner will be the platform that ignores the most on our behalf.
I already wrote about the device that replaces the browser here: an agent that runs the whole thing itself. I cut the internet out of my own house for a different reason, and it worked. This is the same problem, moved from my own house to the platform level.
Graphite, an SEO firm, ran a sample of English-language articles from Common Crawl through three AI detectors. In its May 2026 study, 49.9% of new articles in Q1 2026 were primarily AI-generated. The share climbed fast after ChatGPT launched in November 2022 and has held near half since 2025.
The same study says these articles largely do not show up in Google and ChatGPT yet. Search engines are doing a rough version of the filtering today, for free. I think the next step is a filter built around you, and you will pay for it.
Picture a weekly digest of the five things worth reading in your field, picked by something that knows what you already read and skips the rest. Narrow wins here. One topic, one community, one job done well.
Build the filter now, while everyone else is still building the content it's going to filter out.