It's not social media, it's service media

It's not social media, it's service media.

Assuming that more output through AI is going to build the brand is not the right approach. I've learned that. When execution is cheap, you can't compete on volume. I'm not going to out-volume Gary Vaynerchuk.

You have to out-connect with people and provide a bigger emotion, and that only comes from being truly genuine.

Look at my grid. It's a bunch of the same font and the same presentation, because I assumed AI could help me edit faster. It did. But it doesn't develop connection.

Connection is one on one

Connection is built in that one-on-one process where, on a regular basis, you start to share what's actually going on in your business. The job is to connect.

Try this: before your next post, name the one person it serves.