The story is the point

The first time I heard Kanye was with that song about getting his mouth wired. Even then, and still today, he's my best example of what self-belief can create.

He just posted this new runway show with those new boots for the ladies. I guarantee those boots are going to be everywhere this summer.

The reason we care even more about Kanye is that we know his story. We know where he started. We watched him stand next to public figures, and now we're watching him here again.

So we care about the story. The story is the point. The boots are fly, but Kanye is flyest, and it's because I know the story and I care more.

What a personal brand really is

A personal brand is the opportunity for you to tell your story so that people connect with you and can follow along. That's when you start to see those outsized returns.

So personal branding is telling your story on a continual basis. If you'd like some help with that, we have frameworks that can automate a lot of the work for you.