Alejandro Arce — home Thinking in Public
No. 59 · Business

A business idea: the customer service profile

Line illustration: a telephone headset floating above a ranked bar chart podium.

Here's a business idea. I also shared another set of business ideas here: menopause market.

Call it a social media for customer service reps.

You log in. The system puts you on a call with a simulated customer — annoyed, confused, trying to return something that's past the window, whatever the script needs. You handle it. When you hang up, the system grades you: tone, patience, how fast you actually solved the problem, whether the customer left happy. That grade goes on your profile.

Do it enough times and the profile stops being a claim and starts being a record.

Today

The resume

  • "3 years customer service" on a PDF
  • No proof, no score, no calls to check
  • Employer hires on vibes and a cover letter
The skill is real. The evidence for it is nothing.
Tomorrow

The profile

  • Hundreds of graded calls on record
  • A public score anyone can check
  • Hired straight off the leaderboard
A portfolio for a skill that's always been invisible.

The shift — from a claim on a resume to a record anyone can check

The same platform doubles as the practice ground. Applying for a customer service role right now? Log in, take a few calls, put your real score in the application instead of three bullet points nobody believes.

Take
Practice call
→
System
Graded
→
Over time
Profile grows
→
Employer
Hired

The loop — every call you take makes the next offer easier to get

Employers get the better half of this trade. Right now they hire a customer service rep off a resume and a fifteen-minute interview, then find out in week two whether the person can actually hold a hard call. This flips it — hire off a leaderboard of people who've already proven it, on hundreds of calls, before you ever meet them.

It's also a product for the business owner: have every person who applies go through some test calls, and use the grading system to validate customer service quality before even calling for an interview.

And then this also becomes data you use to train AI. Hate to say it, but that is the business model.

The AI customers are the easy part now. Build a library of scenarios — the angry return, the billing dispute, the confused onboarding — and let people rack up reps against them. The hard part, and the real moat, is a grading rubric good enough that employers actually trust the score.

I'm not building this one. If you do, tell me how it goes.

Someone should build this. It's yours to take.

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