Ask for a quote, not a call

The best lead generation happens through quote requests, not Book a Call.

If you have Book a Call, you are asking the customer to commit 30 minutes to sit on the phone with you, to potentially get the problem resolved. They're very hesitant to do that.

However, if you tell them, "Tell me your problem and I'll tell you how much," a lot more people will do it. If you connect, and they agree to your pricing, then you can develop a conversation.

It gives them an easier way into your business. They simply tell you the problem they want fixed, and you tell them how much it will cost to fix it, as opposed to having to book a call and get you on the phone.

Change your process, change your website: get a quote. That gets you more leads.