Alejandro Arce — home Thinking in Public
No. 89 · Work

The workflow behind every post

Line illustration: a single notebook page with a line running out of it, branching into a small screen and a small speech bubble.

I keep an idea bank: a spreadsheet, ideas added through the day, sometimes one line, sometimes a paragraph of context on what to add.

From that outline, Claude writes a short post. Then a separate workflow builds the cover image on Nano Banana, with a prompt matched to that post's own context.

I clean up the template and the idea, and I try not to be a perfectionist about it. Sixty percent is good enough as long as the idea is there. Then it posts.

How it runs

  1. 1

    Idea bank

    Ideas added to a spreadsheet through the day, point-form context and all.

  2. 2

    Blog draft

    Claude turns the outline into a short post. One line or a long description, either works.

  3. 3

    Cover image

    A separate workflow builds it on Nano Banana, prompt matched to the post.

  4. 4

    Publish at 60%

    Clean the template, ship the idea. Perfect can wait.

  5. 5

    Weekly film

    Once a week I look at everything that posted and film myself explaining it.

  6. 6

    My own edit

    I cut the raw footage myself. Claude still isn't good at editing content.

  7. 7

    Claude finishes it

    Removes the background, adds the images, posts it to every platform through Blotato. One video a day.

My idea. My edit, on camera. Everything after that is the machine: the writing, the image, the caption, the fan-out. The volume that produces is its own post.

I'm at video number 50. By 100 it'll match how I talk better than it does now. By 200, better again.

Get better until it's great.

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