Thinking in Public
They just haven't updated the job title yet.
In this day and age, marketing is basically three things: brand, content and ads.
Brand — what it looks like and who it serves — is already live. It got decided once, and now it mostly gets defended.
Ads are mostly AI work already, and they're not going to require a person much longer.
So content is what they want. They want to stand out on social.
The stack — one of these three still needs a human with taste
Yes, there are many other boxes on the job description — SEO, reporting, and so on. But really, so much of it is handled by AI now. Even content creation.
Look at this post: I wrote the outline, then ran it through Claude to create the post, the images and the social set. The outline — the taste, the point of view — was the human part.
This post — the production line that made it
Which is exactly why the younger marketers — the ones who have grown up inside the apps, who feel what works on social because they live there — have an advantage right now.
If that's you, don't wait for the job title to catch up. Create a portfolio. Post the content you'd make for the brands you'd want to work for. That portfolio is the CV now.
Building that portfolio and looking for the job to go with it? The board is live — marketing, growth and content roles in Vancouver, updated every morning.
Open the job board