Gossip is the growth hack

People only care about gossip.

The news is political gossip. Business news is business gossip. Sports news is sports gossip. Then there's the Kardashians, TMZ, and social media itself, all of it rewarding the same thing: a big laugh, a big scare, a big reaction.

So if you want to be an influencer, start gossiping. "Did you see what so-and-so did??" Then add an emotion to it. That's how you get famous.

It rewards speed and feeling. Accuracy is optional. The accounts that win get to the emotion first, before anyone fact-checks.

Use it on purpose. Point the same machine at your own industry, your own niche, and you've got a content engine.