A personal brand is failing in public

A personal brand is not a content system. It's your personal story. It's you being courageous in public and saying it as you feel.

When I chat with founders and they ask about personal branding, and whether it's essential, you realize the problem isn't a content calendar. The problem is failing in public.

The difference between your successful self and who you are now is failing in public. And it doesn't matter. This isn't StoryBrand theater. I'm not trying to portray a story.

What's interesting is the day-to-day of how you go about building your project.

What I'm doing about it

I'm working on building a story branding product. And I'm trying to hear myself by being really honest about the details of what goes into it. See what happens.