Alejandro Arce — home Thinking in Public
No. 46 · Business

The stupid way is genius

Line illustration: a figure walking confidently along a line that a second figure ahead is drawing for them.

Most people tell you: "you can do it, believe in yourself, you can do anything." Fine. But try an exercise with me.

What if you decide you're too stupid to do anything? What if you're not intelligent, and you accept that as a fact? Since that's the case, you have to be told what to do. So — who would you follow? Whose advice would you take as fact? Who would you connect with and ask?

Step 1
Accept you don't know
Step 2
Find who does
Step 3
Do what they say
Step 4
Repeat longer than everyone else

The loop — nothing intellectualized about it

I'm not saying don't believe in yourself. But the best entrepreneurs I've met are the ones who can focus the longest on solving one problem, and they do it by asking other people for advice — and then actually doing it.

It's almost the stupid way of doing it. Just find someone who's done it, and do what they say. Longer than the next person is willing to.

And that's exactly why it's genius.

Find someone and copy them.

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