Alejandro Arce — home Thinking in Public
No. 113 · Future

Build the bot farm

Line illustration: a row of identical desk telephones in a straight line, each with a small headset resting on it; one phone is the terracotta accent.

Call center jobs are likely gone.

If you have experience in a call center, that is where I would start. Build a farm of bots making calls. Probably debt collection.

You know what the scripts say, which objections come up and what the compliance rules are. A bot needs all three. Collection calls are regulated, and the bot has to follow the same rules a person does.

The people who know the room are the ones who should build the machine that replaces it.

The rules already cover bots

In the United States, the Federal Communications Commission ruled in February 2024 that the Telephone Consumer Protection Act covers AI-generated voices. A call that uses an AI voice counts as an artificial voice call, and it needs the prior express consent of the person called, unless an emergency or an exemption applies. Rules differ by country, so check the ones where your calls land.

Where to start

I think the first job is to write down what you know. Put the scripts, the common objections and the compliance rules in one document, in the order a call goes. A bot gets its instructions from that document, and a person with call center experience can write it better than anyone. Then test it. Play the hardest caller you remember and see where the script breaks.

You already know the script.

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