Thinking in Public
Losing weight is really hard, yet how to do it is no secret. Eat less, move more, sleep right — anyone can find that in five minutes for free.
So why does someone pay a coach hundreds of dollars a month? For two things: a plan and accountability — someone to make them actually do the thing.
That's the whole business. And most coaches market like they've never noticed.
The mismatch — one feed sells information, the other sells will
The push is the value. That loud, screaming, LETSS GOOOOO energy that gets someone off the couch on a Tuesday they'd otherwise write off — that's what's being purchased.
That's also why people go to a class. I go to yoga because I'll do it without distractions and I'll finish the class — YouTube yoga at home, I get bored halfway through.
The loop — accountability, on repeat, is the product
So if you coach, film the moment right before the set — the two of you screaming at a barbell. That's the tape people buy from. Give the plan away for free. It costs you nothing, and the push is what they're paying for.