Alejandro Arce — home Thinking in Public
No. 141 · Business

A free website for you

Line illustration: a gift box tied with a ribbon bow beside an open laptop whose screen shows only a blank page; the bow is the terracotta accent.

You could have a new website for your business. For free.

I'll build it, and I'll pay your hosting for the first year.

What's the catch? No catch. I like helping people elevate.

You just have to sell me on it. What do you sell? Who buys it? What would you do with a new website?

The one that sells me gets it. I pick on Friday, November 6.

Why a website still matters

Clutch's 2025 survey of small businesses found that 17% still have no website. Clutch puts most of that down to misconceptions. Over a third of those businesses think a site is not relevant to them and rely on social media or marketplaces instead.

I think a website is the one place you own. A social profile can change its rules. Your site stays yours.

What a good pitch covers

My three questions are the whole pitch. What you sell, who buys it, and what the site would do for you. Be specific on each one. A clear answer to "who buys it" tells me more than a long description of the business.

If you are reading this after the date, the questions still work. Answer them for yourself before you build or buy any site.

So why should it be yours? Email me.

Sell me on it
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