One line that says who you help

Own a word in the mind. You can't have two companies that own the same one.

Here's an example. Harvey, the legal AI company worth 15 and a half billion dollars, is talking about going public. Their CEO said one sentence that I felt did a lot more than a feature list: "Legal AI goes from a tool you prompt to a team that you run."

What that sentence does

Look at what it does. Before, you're typing into a box. After, you're the boss with a team. One sentence. A whole before and after, and the customer is the hero.

You don't need 15 billion dollars to do this. You need one line that says who you help and what changes for them.

What's yours? Send it to me. I'll help you develop it, because that is really what's going to create connection with your consumer.