Alejandro Arce — home Thinking in Public
No. 81 · Commerce

Flirt with the bread

Line illustration: a loaf of bread with a small heart shape floating above it, next to a shopping basket.

A business idea: flirt with the bread before you put it in the basket. Walk up to the olive sourdough and say it out loud: "hi, olive sourdough, I see you looking at me, I know you want me, I'm taking you home."

Do it at the shelf, every time, and it turns a grocery run into a small performance.

01
"Hi, olive sourdough. I see you looking at me. I know you want me. I'm taking you home."
02
"Rye, don't play hard to get. We both know how this ends."
03
"Croissant, you had me at the smell. Get in the bag."
04
"Baguette, I've been eyeing you since I walked in. Let's go."

A ritual sells because it turns a purchase into a scene. Say the line and you're playing a character for five seconds. People remember characters, film them, repeat them. The customer does the marketing for free.

Say the line. Take it home.

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