Alejandro Arce — home Thinking in Public
No. 146 · Content

My best video was found by search

Line illustration: a phone showing a video thumbnail with a magnifying glass over it, and a faint tangle of loops off to one side.

My most popular video on TikTok is getting its traffic from Google search. People are searching for a big AI company that I talk about. They see my video, and they go in from there.

It's not the algorithm, it's SEO.

Watch the reel on YouTube

My video talks about that company. It describes it in the description. It has a title with the company name in it, and it appeared in the search results.

The algorithm hasn't given me any volume. It's 95% from search results. SEO is very important when it comes to videos. Clearly.

Try this: put the exact name people would type into search in your title and description.

And the algorithm: why don't you love me, baby? Me and you, you and me, we're meant to be together.

This post started as a reel. Watch it on YouTube · TikTok

Follow along: Instagram · TikTok · YouTube · X · LinkedIn

Name it in the title. Let search find you.

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