My most popular video on TikTok is getting its traffic from Google search. People are searching for a big AI company that I talk about. They see my video, and they go in from there.
It's not the algorithm, it's SEO.
My video talks about that company. It describes it in the description. It has a title with the company name in it, and it appeared in the search results.
The algorithm hasn't given me any volume. It's 95% from search results. SEO is very important when it comes to videos. Clearly.
Try this: put the exact name people would type into search in your title and description.
And the algorithm: why don't you love me, baby? Me and you, you and me, we're meant to be together.