Thinking in Public
About my content, everything I post:
What if it's not sales? What if it's a creative expression? What if it's my soapbox on society? What if it doesn't matter to my brand what I say?
A soapbox is a spot to stand on and say what you think, whether anyone asked or not. The best-known one is Speakers' Corner in London. An act of parliament set that corner of Hyde Park aside for public speaking in 1872, and The Royal Parks notes that Karl Marx, Vladimir Lenin and George Orwell were known to use the area to demonstrate free speech.
A speaker at Speakers' Corner has no conversion rate. People stop and listen, or they walk on. I think a personal channel can work the same way. Post the opinion because it is yours. Skip the check against whether it sells.
Pick one thing you believe about your work or your city this week. Say it in your own words and post it.