Thinking in Public
Sports are going to grow more. They will be one of the few places that stay real, because a person is there taking the action.
Everything else has the risk of AI taking it over.
AI can already write a script, make a voice and generate a face. A game cannot be faked while it is happening. Nobody knows the score before it is played, and the athletes are people you can watch work.
I think that is why live sports hold attention. You watch because you do not know how it ends, and you know a real person made every play.
The numbers back this up. Sports took 96 of the 100 most-watched telecasts of 2025 in the US, according to a Sports Business Journal report. Football alone took 92 of them.
Networks and streamers have noticed. They pay for live games because live games are one of the few things that gather a big audience at the same moment.
I would watch where the streaming services put their money. If more of it goes to live games, that tells you what people still show up for. For a business, the same idea applies: a real person doing real work in front of customers is hard for AI to copy. See being AI native for the other side of that.
The NBA is on Prime now (NBA). I signed up for Amazon Prime because of sports.
Is scripted TV out of the picture? Is it too boring now?