Thinking in Public
Community comes from the soul. I heard this on a podcast recently — My First Million.
Fifteen years ago I thought about starting a religion. Really. It started small — a blog called The Art of Thanks. The idea was a daily practice: give thanks, publicly, for what we had, together.
It was a practice I wanted to develop. I just always felt like I'd procrastinate on it — and I did. I wasn't good at leading it. I guess I didn't care enough.
That's the key to a cult, and it's the key to any real community: strong leadership. The leader has to embody the rituals and the language before anyone else will bother to. It grows from there.
It takes reps, and never giving up on the mission.