Thinking in Public
What you see daily shapes you. That part you know.
The part people forget: you also get to shape yourself — by your taste. What you let in, what you skip, who you keep around. That's the lever.
And I think the future is all about taste.
The shift — from following what's made to following who chooses
When music becomes AI-generated, I won't follow an artist. I'll follow J's Spotify taste, Alejandro's Spotify taste, and so on. The song is cheap now. The ear that picked it isn't.
The loop — the only place you get a say is the third box
So be diligent in the way you curate your feed. Who you follow, what you save, what you let autoplay.
The tastemakers will shape the future. Might as well be one of them — starting with your own.
Music streaming shows how fast supply is growing. The streaming service Deezer says about 90,000 AI-generated tracks were uploaded to it every day in June 2026, more than half of all its daily uploads (TechCrunch, citing Deezer's figures). When that much is made, the scarce thing is a person you trust to pick.
This week, go through your feeds. Unfollow three accounts that only fill time. Follow three people whose taste you trust, in music, film, books or food. Then make one playlist or list of your own and share it.
I wrote more about where this goes in AI makes average.