Hi — I'm Alejandro

Alejandro Arce is a Vancouver-based AI & Marketing Systems builder.

15+ years in marketing. Now I build the AI systems I always wished my agencies had — working products, custom backends, and automation that actually runs. Usually shipped in 48 hours.

If you've landed here because someone mentioned my name — yes, that's me. This page exists so you can figure out whether I'm the right person you want to build the thing with.

15+ yrsin marketing
10+products shipped this year
EN · ES · FRworking languages
Alejandro Arce — AI implementation pro and marketer in Vancouver, BC
Who is Alejandro Arce

The short version.

Alejandro Arce is a Vancouver-based AI implementation pro and marketer with over 15 years of experience across performance marketing, lead generation, and SaaS. He runs Arce Consulting — a small shop that ships working AI systems for small and mid-sized businesses, typically in 48 hours.

Before going independent, Alejandro worked agency-side and in-house with brands across Canada, the US, Mexico, and Spain — running campaigns, building lead funnels, and learning the hard way that most "marketing tech" stacks are duct tape and hope. He now uses AI and custom Next.js + Supabase backends to build the systems those stacks were always supposed to be.

He works in English, Spanish, and French, lives in Vancouver, BC, and is a single dad to a 6-year-old who keeps him honest about what really matters.

What I do for money

I build AI systems that automate the work you and your team would rather not do.

The pattern is almost always the same: someone is doing repetitive, judgment-light work that an AI agent could do better, faster, and at 3 a.m. — I build the agent, wire it into the rest of the business, and hand back something that runs on its own.

A few of the things I've shipped recently:

  • Brotherhood Oracle — paid SaaS for men's coaching programs (Stripe, Supabase, Claude API)
  • PeptideAlliance.io — directory with embedded AI chatbot for compound queries
  • AV Proposal Audit — productized service that turns AV/integrator proposals into client-ready briefs
  • ProNearby.online — local services directory with AI-generated business descriptions
  • InfoSylvita.com — landscaping intel platform with lead capture + nurture automation
  • Yoga Founders Network — community directory with Lotus, an AI concierge chatbot
  • + 4 more shipped this year (see the portfolio)

If you want the full list with stacks, screenshots, and live URLs, the portfolio page is the source of truth — it updates as I ship.

Alejandro Arce building AI systems for clients at Arce Consulting
Where I came from

15 years of marketing taught me what AI was actually for.

I spent most of my career on the other side of the table — running paid media, owning growth, briefing developers, and watching budgets disappear into tools that promised automation and delivered dashboards. When Claude and the new generation of LLMs hit, the gap between "what marketers wished agencies could do" and "what AI can now actually do" collapsed overnight. I switched sides.

2009 – 2014
Started in marketing
Brand and performance marketing for retail, hospitality, and consumer brands. Learned the rituals: briefs, decks, media plans, weekly status calls. Learned the gap: between what was promised and what shipped.
2015 – 2020
Growth & lead generation — agency + in-house
Built and ran demand-gen programs across paid search, paid social, and outbound. Got comfortable with the full stack — analytics, CRM, attribution — and got allergic to tools that look like work without doing any.
2021 – 2023
Went all-in on AI
Started experimenting with LLMs the day GPT-3 opened up. Spent two years learning to ship code, building internal tools, and figuring out which problems AI was good at and which it wasn't.
2024 – Today
Arce Consulting — AI implementation for SMBs
Now shipping working AI systems for businesses that don't have a dev team. Claude Code as the daily driver, Anthropic's API for the brain, Next.js + Supabase + Stripe for the body. 48-hour turnaround on most builds.
What I do on the regular

Mostly the same stuff everyone else does here in Van.

I live in Vancouver because we beach in the summer and mountain in the winters. If you love the outdoors, you'll love it here. Outside of work, my week looks roughly like this:

  • Single dad — to a 6-year-old who spends every other week with me.
  • Picnics & beach days — We hunt awe wherever we can find it
  • Fitness junkie — To have more energy you need to produce more energy, a daily sweat does that
  • Business geek — Books, podcasts and stories on the founders that shape the world
  • Three languages, three cultures — switching between EN, ES, and FR keeps the brain plastic

None of this is on the website to be cute. It's here because how you spend your time off the clock is how you'll show up on it. Mine is spent outside, with family, and in shape — which is a long way of saying I prioritize a sharp brain.

Alejandro Arce outside the studio — daily life in Vancouver
What I don't do

If you're looking for one of these — I'm not your guy.

Saving us both time. If any of the below is core to what you want, we are not going to have a good time together:

  • Smoke
  • Trust a recipe that starts with "easy"
  • Sit quietly through boring movies
  • Anything that ends in "guru"
  • Pad a deck with diagrams instead of building the thing
  • Promise outcomes I can't ship
  • Add "AI" to things that don't need it
  • Lock you into a year-long retainer to keep a chatbot alive

If none of that is a dealbreaker, we're probably going to get along.

How I work

Fixed scope. Fixed price.

Most of my engagements are productized — you tell me what you want, I tell you what I'll ship and when, you say yes, I build. No timesheets, no scope creep, no "discovery phase" that turns into three months.

For bigger projects (full SaaS builds, multi-tenant directories, recurring AI agents in production), the engagement is staged: a 48-hour proof-of-concept that proves the riskiest part works, then a sprint-based build for the rest. You can kill the project at any point and walk away with everything I've built so far.

Everything I ship is yours. Code lives in your GitHub. Data lives in your Supabase. API keys live in your Anthropic account. I'm not in the business of holding clients hostage.

Service

AI Implementation

Working AI systems shipped in 48 hours — Claude Code, Anthropic API, custom backends.

 Service

AI Consulting

Strategy that ends with a shipped product, not a deck. Vancouver SMB focus.

 Service

Marketing Automation

Lead capture, nurture, and reporting — wired together with AI in the loop.

 Productized

AV Proposal Audit

For AV integrators: turn 40-page tech proposals into client-ready briefs.
Questions people ask

The Alejandro Arce FAQ.

Who is Alejandro Arce?

Alejandro Arce is a Vancouver-based AI implementation expert, Claude Code developer, and marketer who runs Arce Consulting. He builds working AI systems and automation for SMBs — typically shipping a working product in 48 hours rather than a slide deck.

Where is Alejandro Arce based?

Vancouver, BC, Canada. He works with clients across North America and Europe, in English, Spanish, and French.

What does Alejandro Arce do?

He builds AI systems for businesses that don't have a development team. That includes custom AI agents on the Anthropic Claude API, productized SaaS apps (Next.js + Supabase + Stripe), marketing automation, lead-gen funnels, and AI-powered directories. The bet is always the same: ship something that runs on its own, hand it back, and keep the engagement small.

How can I hire Alejandro Arce?

Easiest path: book a free AI audit via the calendar link, or email hi@arce.ca with a few sentences about what you want to build. He'll come back with a fixed scope and fixed price, usually within a business day.

What stack does Alejandro Arce build on?

Claude Code as the daily driver. Anthropic's Claude API for AI behavior. Next.js for the frontend. Supabase for the database and auth. Resend for transactional email. Stripe for payments. Vercel for hosting. The whole stack is chosen for speed and ownership — clients walk away with everything.

Does Alejandro Arce work with companies outside Vancouver?

Yes. Most clients are remote — Vancouver is the home base, not the boundary. Engagements run async with weekly check-ins, so timezone is rarely the bottleneck.

What languages does Alejandro Arce work in?

English, Spanish, and French — all working-fluent. Most contracts and deliverables are in English; meetings and content can be in any of the three.

Did Alejandro Arce build this page so he could rank for his name?

Yes. People were searching my name and not finding my website, so I built this page to up the ranking for "Alejandro Arce." If you're reading this — thank you for going this deep.

If you're interested in AI, check out what I've built recently.

The portfolio is the live answer to "what does this guy actually do." After that, DM or email — I'd love to hear what you're looking to build. Want a beer in Vancouver? Also fine. Also DM.

See the Portfolio hi@arce.ca Book the AI Audit